Email Marketing Advanced Course Curriculum
Module 1 | Welcome to Advanced Email Marketing
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Module 2 | Advanced Deliverability
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Module 3 | Segmentation Strategy
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- A. Understanding Segments: Breaking Down Your Value Segments (3:20)
- B. Strategy: Expanding Your Mind For Different High Value Segments (5:30)
- C. Strategy: 20-60-20 - Using MVC to Identify and Target (4:44)
- D. Strategy: Leveraging Tags for Action Based Segmentations (4:24)
- E. Strategy: Leveraging Behavior as a Segment (5:51)
- It's Quiz Time!
Module 4 | Campaign Strategy
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days
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- A. Strategy: Planning Your Entire Campaign Before Hitting Send (4:32)
- B. Strategy: Holiday Prep & Segmentation (9:49)
- C. Strategy: Advanced Experiment Testing (6:38)
- D. Strategy: Hyper-personalization - Beyond First Name and Email (3:44)
- E. Strategy: Using A.O.R. to Drive CLTV (5:34)
- It's Quiz Time!
Module 5 | Automation Strategy
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Module 6 | Wrap Up & Final Quiz
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