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Email Marketing Advanced
Module 1 | Welcome to Advanced Email Marketing
A. Introduction to Advanced Email Marketing (1:11)
Module 2 | Advanced Deliverability
A. Using Data to Understand Deliverability (6:33)
B. Improving Deliverability Through Data & Testing (9:59)
C. Understanding Lead Attribution (2:55)
D. Understanding Engagement and Practices for Re-engagement (6:19)
E. Advanced List Hygiene (6:24)
It's Quiz Time!
Module 3 | Segmentation Strategy
A. Understanding Segments: Breaking Down Your Value Segments (3:20)
B. Strategy: Expanding Your Mind For Different High Value Segments (5:30)
C. Strategy: 20-60-20 - Using MVC to Identify and Target (4:44)
D. Strategy: Leveraging Tags for Action Based Segmentations (4:24)
E. Strategy: Leveraging Behavior as a Segment (5:51)
It's Quiz Time!
Module 4 | Campaign Strategy
A. Strategy: Planning Your Entire Campaign Before Hitting Send (4:32)
B. Strategy: Holiday Prep & Segmentation (9:49)
C. Strategy: Advanced Experiment Testing (6:38)
D. Strategy: Hyper-personalization - Beyond First Name and Email (3:44)
E. Strategy: Using A.O.R. to Drive CLTV (5:34)
It's Quiz Time!
Module 5 | Automation Strategy
A. Strategy: Cross-selling, Upselling - When, Where and How (7:03)
B. Strategy: Using Their Behavior and Data to Drive Results (4:44)
C. Strategy: Content Marketing for eCommerce to Brand Build (5:11)
It's Quiz Time!
Module 6 | Wrap Up & Final Quiz
A. Wrapping Up Advanced Email Marketing (0:46)
Final Quiz!
E. Strategy: Leveraging Behavior as a Segment
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