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Email Marketing Novice
Module 1 | Welcome to Novice Email Marketing
A. Introduction to The Course (0:45)
Module 2 | Content and Copy - What Goes Into An Email
A. Brand vs Personality (4:01)
B. The Subject Line - Evoking Curiosity (5:39)
C. The Perfect Message - The 3 E's of Email Marketing (2:24)
D. CTA's - When, Where, and How Many (3:45)
E. Writing for Goals (2:37)
It's Quiz Time!
Module 3 | Audience Management
A. Contacts - What They Are and What Data is Important (0:52)
B. Lists - What They Are and How to Create Them (0:53)
C. Segments - What They Are and How to Build Them (2:02)
D. Tags - What They Are and How to Use Them (1:23)
E. Suppression Lists - What They Are and What to Do With Them (1:20)
F. List Hygiene - Best Practices & Why It's Important (4:21)
G. Collecting Emails (2:01)
It's Quiz Time!
Module 4 | Newsletter Campaigns
A. What is a Newsletter Campaign? (0:54)
B. Setting Goals For Your Campaign (2:08)
C. What Goes Into a Campaign (2:05)
D. Choosing Your List or Segment to Send To (Audiences & Targeting) (1:47)
It's Quiz Time!
Module 5 | Automation Flows
A. What is an Automation Flow? Purpose & Goals (1:56)
B. Understanding Triggers (1:47)
C. Understanding Actions & Communications (1:50)
D. Understanding Timing (0:51)
E. Understanding Logic (0:55)
F. Welcome Automations - Setup, How it Works, & Goals (2:36)
It's Quiz Time!
Module 6 | Email Deliverability 101
A. Email Deliverability Overview (2:52)
B. Deliverability Best Practices (3:15)
It's Quiz Time!
Module 7 | Wrap Up & Final Quiz
A. Wrapping Up Novice Email Marketing (0:59)
Final Quiz!
C. Segments - What They Are and How to Build Them
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