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SMS Marketing Basics
Module 1 | Welcome to The Basics of SMS Marketing
Course Introduction (0:58)
Module 2 | SMS Marketing: The Basics
What is SMS & SMS Delivery? (4:50)
It's Quiz Time!
Module 3 | Must-Know SMS Compliance
TCPA, CTIA, SHAFT, & Geo-Based Compliance (5:49)
It's Quiz Time!
Module 4 | How to Grow Your SMS List
Collecting SMS Consent & Growing Your List (4:31)
It's Quiz Time!
Module 5 | SMS Segmentation
The Importance of Segmentation & How to Use It (2:54)
It's Quiz Time!
Module 6 | SMS Campaigns
SMS Campaigns & Send-Time Etiquette (2:04)
It's Quiz Time!
Module 7 | SMS Automation Funnels
What is Automated SMS? (& Why You Need It) (1:35)
It's Quiz Time!
Module 8 | Integrating Your Tech Stack for Compliance
Integrating Your Tech Stack (2:03)
It's Quiz Time!
Module 9 | Conversational SMS
Turning Customers into Besties with Conversational SMS (4:36)
It's Quiz Time!
Module 10 | Email & SMS: The eCommerce Power Couple
Why Use Email & SMS Together & How to Unite Them (5:17)
It's Quiz Time!
Module 11 | Mixing SMS into Your Email Funnels
Getting Started With Automated SMS (3:30)
It's Quiz Time!
Module 12 | Examples: Creating Your SMS
How To Set Up SMS Inside Sendlane (1:49)
Creating a SMS Campaign (5:44)
Leveraging SMS Inside of Automation Flows (4:08)
Module 13 | Wrapping Up SMS Marketing Basics
Wrapping up SMS Marketing Basics (1:02)
Final Quiz!
TCPA, CTIA, SHAFT, & Geo-Based Compliance
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