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Email Marketing Basics


Learn how to make email marketing the #1 revenue generator for your online store

Email Marketing Basics Curriculum


  Module 1 | Welcome to The Basics of Email Marketing
Available in days
days after you enroll
  • A. Course Introduction (0:52)
  Module 2 | Email Marketing
Available in days
days after you enroll
  • A. Overview and Goals of Email Marketing (1:23)
  • B. Understanding How Email Marketing Works (1:42)
  • C. Different Ways to Collect Emails (1:26)
  • D. The Three Types of Email Marketing (2:02)
  • E. Data & Metrics: What They Are And How To Analyze Them (5:16)
  • F. Tracking & Attribution (1:41)
  • G. Integrating Email Marketing With Other Platforms (3:52)
  • H. Best Practices for Email Marketing (5:12)
  • It's Quiz Time!
  Module 3 | What is Marketing Automation?
Available in days
days after you enroll
  • A. Overview and Goals of Marketing Automation (2:42)
  • B. The 4 Core Differences Between Email Marketing & Automation (3:11)
  • C. Connecting Email, Website, and Social (1:32)
  • D. Setting Goals for Marketing Automation (2:00)
  • E. The Difference Between Campaigns & Automations (1:39)
  • F. Terminology and Learnings (4:57)
  • G. Marketing Automation Best Practices (3:03)
  • It's Quiz Time!
  Module 4 | Wrap Up & Final Quiz
Available in days
days after you enroll
  • A. Wrapping Up The Basics Email Marketing (0:58)
  • It's Quiz Time!
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