Email Marketing Basics Curriculum
Module 1 | Welcome to The Basics of Email Marketing
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Module 2 | Email Marketing
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- A. Overview and Goals of Email Marketing (1:23)
- B. Understanding How Email Marketing Works (1:42)
- C. Different Ways to Collect Emails (1:26)
- D. The Three Types of Email Marketing (2:02)
- E. Data & Metrics: What They Are And How To Analyze Them (5:16)
- F. Tracking & Attribution (1:41)
- G. Integrating Email Marketing With Other Platforms (3:52)
- H. Best Practices for Email Marketing (5:12)
- It's Quiz Time!
Module 3 | What is Marketing Automation?
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days
days
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- A. Overview and Goals of Marketing Automation (2:42)
- B. The 4 Core Differences Between Email Marketing & Automation (3:11)
- C. Connecting Email, Website, and Social (1:32)
- D. Setting Goals for Marketing Automation (2:00)
- E. The Difference Between Campaigns & Automations (1:39)
- F. Terminology and Learnings (4:57)
- G. Marketing Automation Best Practices (3:03)
- It's Quiz Time!
Module 4 | Wrap Up & Final Quiz
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days
days
after you enroll