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Email Marketing Basics
Module 1 | Welcome to The Basics of Email Marketing
A. Course Introduction (0:52)
Module 2 | Email Marketing
A. Overview and Goals of Email Marketing (1:23)
B. Understanding How Email Marketing Works (1:42)
C. Different Ways to Collect Emails (1:26)
D. The Three Types of Email Marketing (2:02)
E. Data & Metrics: What They Are And How To Analyze Them (5:16)
F. Tracking & Attribution (1:41)
G. Integrating Email Marketing With Other Platforms (3:52)
H. Best Practices for Email Marketing (5:12)
It's Quiz Time!
Module 3 | What is Marketing Automation?
A. Overview and Goals of Marketing Automation (2:42)
B. The 4 Core Differences Between Email Marketing & Automation (3:11)
C. Connecting Email, Website, and Social (1:32)
D. Setting Goals for Marketing Automation (2:00)
E. The Difference Between Campaigns & Automations (1:39)
F. Terminology and Learnings (4:57)
G. Marketing Automation Best Practices (3:03)
It's Quiz Time!
Module 4 | Wrap Up & Final Quiz
A. Wrapping Up The Basics Email Marketing (0:58)
It's Quiz Time!
E. Data & Metrics: What They Are And How To Analyze Them
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