Email Marketing Intermediate Course Curriculum
Module 1 | Welcome to Intermediate Email Marketing
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Module 2 | Segmentation
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Module 3 | Campaigns Expanded
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- A. Understanding The Customer Journey (1:38)
- B. Audience Selection (2:46)
- C. Communication, Cadence, & Timing (3:08)
- D. Copy & Content (2:43)
- E. Experiments - What They Are & How to Use Them (2:58)
- F. Email Attribution - Measuring The Impact of Your Efforts (2:07)
- G. Post Send Data Analysis (Deep learnings on time, device, TLD, and post-site tracking) (8:00)
- It's Quiz Time!
Module 4 | Intermediate Deliverability
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- A. Domain Reputation - What It Is & Why It Matters (4:14)
- B. Frequency and Timing - Consistency In Messaging & Volume (2:59)
- C. Spam Trigger Words (4:42)
- D. SEO for Email Marketing (3:19)
- E. The Power & Importance of Testing (5:58)
- F. Understanding Gmail and Tabs (5:37)
- G. List Hygiene Best Practices (5:14)
- It's Quiz Time!
Module 5 | Automations Explained
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days
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- A. Understanding Automations (2:54)
- B. Browse & Purchase Abandonment Automations - How it Works & Goals (4:03)
- C. Post Purchase Product Recommendation Automations - How it Works & Goals (2:54)
- D. Post Campaign Automations - How it Works & Goals (3:15)
- E. Product Reviews and Referrals Automation - How it Works & Goals (3:07)
- It's Quiz Time!
Module 6 | Examples: Creating Your Automations [Coming soon]
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days
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- A. Building a Browse Abandonment Automation - How to Build It & What to Include [Coming soon]
- B. Building a Product Recommendation Automation - How to Build It & What to Include [Coming soon]
- C. Building a Post Campaign Automation - How to Build It & What to Include [Coming soon]
- D. Building a Product Reviews and Referrals Automation - How to Build It & What to Include [Coming soon]
- It's Quiz Time!
Module 7 | Product Releases - Event-Based Marketing
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days
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Module 8 | Wrap Up & Final Quiz
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days
days
after you enroll