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Email Marketing Intermediate
Module 1 | Welcome to Intermediate Email Marketing
A. Introduction to Intermediate Email Marketing (0:40)
Module 2 | Segmentation
A. The Importance of Segmentation and How to Use It (4:57)
B. Deeper Understanding of The Data (2:28)
C. Different Segment Use Cases (2:40)
D. 12 Segments to Use (7:01)
It's Quiz Time!
Module 3 | Campaigns Expanded
A. Understanding The Customer Journey (1:38)
B. Audience Selection (2:46)
C. Communication, Cadence, & Timing (3:08)
D. Copy & Content (2:43)
E. Experiments - What They Are & How to Use Them (2:58)
F. Email Attribution - Measuring The Impact of Your Efforts (2:07)
G. Post Send Data Analysis (Deep learnings on time, device, TLD, and post-site tracking) (8:00)
It's Quiz Time!
Module 4 | Intermediate Deliverability
A. Domain Reputation - What It Is & Why It Matters (4:14)
B. Frequency and Timing - Consistency In Messaging & Volume (2:59)
C. Spam Trigger Words (4:42)
D. SEO for Email Marketing (3:19)
E. The Power & Importance of Testing (5:58)
F. Understanding Gmail and Tabs (5:37)
G. List Hygiene Best Practices (5:14)
It's Quiz Time!
Module 5 | Automations Explained
A. Understanding Automations (2:54)
B. Browse & Purchase Abandonment Automations - How it Works & Goals (4:03)
C. Post Purchase Product Recommendation Automations - How it Works & Goals (2:54)
D. Post Campaign Automations - How it Works & Goals (3:15)
E. Product Reviews and Referrals Automation - How it Works & Goals (3:07)
It's Quiz Time!
Module 6 | Examples: Creating Your Automations [Coming soon]
A. Building a Browse Abandonment Automation - How to Build It & What to Include [Coming soon]
B. Building a Product Recommendation Automation - How to Build It & What to Include [Coming soon]
C. Building a Post Campaign Automation - How to Build It & What to Include [Coming soon]
D. Building a Product Reviews and Referrals Automation - How to Build It & What to Include [Coming soon]
It's Quiz Time!
Module 7 | Product Releases - Event-Based Marketing
A. Understanding Event-Based Marketing - Setting Goals - Start to Finish (3:12)
B. Audiences and Targeting (2:22)
C. The Event Marketing Breakdown - Content, Copy, and Cadence Best Practices (8:42)
It's Quiz Time!
Module 8 | Wrap Up & Final Quiz
A. Wrapping Up Intermediate Email Marketing (1:03)
It's Quiz Time!
B. Audiences and Targeting
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